According to research conducted by the U.S. Census in 2019, 68 million people in America speak a language other than English (LOTE) at home. While languages like Chinese, Tagalog, Vietnamese, and Arabic top the list, the most prominent—making up 62% of all LOTE speakers in the U.S.—is Spanish. ASTA-USA Translation Services, Inc. aims to provide corporations, non-profit organizations, law firms, and government entities with highly specialized translation services to remedy obstacles like language barriers. During a recent internal audit, the company discovered that 60% of all translation services provided involve the Spanish language.
Despite this, many Spanish translation services are provided to organizations amid international expansions to countries like Spain or Mexico. While English is certainly the widely used language—it’s far from the only one. In fact, contrary to popular belief, the United States does not have an official language on the federal level. This is where American businesses make a critical mistake.
“We often see businesses translating HR documents, marketing materials, contracts, and operational information into Spanish when they are targeting new audiences in the international arena, but they neglect the 40 million people who speak Spanish right here in America. Spanish is not a foreign language, and it shouldn’t be reserved for foreign markets,” notes Alain J. Roy, Founder, and President of ASTA-USA Translation Services, Inc.
Because research has shown that around 76% of online shoppers prefer to purchase a product or service when information is presented in their native language, companies are hindering their own performance in the domestic marketplace. By investing in Spanish translation services for use here at home, businesses can improve their overall revenue, customer satisfaction rates, and even operational safety when translating manuals for Spanish-speaking employees.
ASTA-USA Translation Services, Inc. invites all business owners to reap the rewards of inclusivity by translating domestic documents into Spanish or other commonly spoken languages.
About ASTA-USA Translation Services, Inc.
Every day, corporations and governments of all sizes rely on the expertise of ASTA-USA to translate their important written materials, and to provide real-time, live, human interpreting services. ASTA-USA offers premium translations in more than 70 languages for a variety of industries. Headquartered in Cheyenne, Wyoming, ASTA-USA’s Translation Directors, and Professional Translation Teams are based all over the United States, Canada, the United Kingdom, the Middle East, Asia, South America, Latin America, and Africa.
To learn more about ASTA-USA Translation Services, Inc., visit www.asta-usa.com.